The shift away from traditional cable has been building for years — here's what's actually driving it.
Rising cable bills, consistently outpacing general inflation in most markets, are the most commonly cited reason households give for switching.
No-contract, cancel-anytime options are increasingly the expectation, not a bonus — something traditional cable providers have historically been slow to offer.
Multicultural and expat households are a fast-growing segment specifically because cable rarely offers international channel lineups at all.
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